Thursday, June 19, 2008

The Human Race


Nike has this great promotion going on....its called the Human Race. As a sort of grassroots marketer myself I find this idea so intriguing. At the heart of it, its their way of building community....the largest community of runners ever, mind you, to run, all at the same time a la hands across America, for you 80s fans. While connecting people via a common interest Nike is enabling people to participate regardless of their location or resources,...all via their Nike Plus technology. I sure would like to work with the genius who came up with this program, which has me totally engaged.

If you want to learn more about the program check out Nikeplus.com and click on The Human Race.

Also worth noting is the concept, on a smaller scale, being executed for women only. Click on "Run like a girl" for more info on that.

Tuesday, June 17, 2008




I didnt have time to write a diddy about this pic. Just thought it was pretty cute. My two little monkeys splashing in the yard.

Thursday, June 12, 2008

Freakin Funny

Ok, these webisodes are just about the funnies thing I have come across in the virtual world in a long, long time.

Visit My Damn Channel and enjoy!

Monday, June 09, 2008

the etrade campaign lives on...

As a continuation of my earlier post of an ad from this campaign, pls see the latest to h it the airwaves.....hilarious.


video