Nike has this great promotion going on....its called the Human Race. As a sort of grassroots marketer myself I find this idea so intriguing. At the heart of it, its their way of building community....the largest community of runners ever, mind you, to run, all at the same time a la hands across America, for you 80s fans. While connecting people via a common interest Nike is enabling people to participate regardless of their location or resources,...all via their Nike Plus technology. I sure would like to work with the genius who came up with this program, which has me totally engaged.
If you want to learn more about the program check out Nikeplus.com and click on The Human Race.
Also worth noting is the concept, on a smaller scale, being executed for women only. Click on "Run like a girl" for more info on that.
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