Social Vibe

I'm not techy enough to figure out how to have this as a constant on my page so I figured posting would do....check out this great way to support a cause you care about...the best part, its customizable.

Running isnt for everyone...or is it?

The GORE-TEX (TM) Trans Rockies Run is going on this week.....it kicked off on Sunday in Beaver Creek, CO. Its a very cool race that I was certain was only for elite trail runners. I have been proven wrong in that assumption. A running pal of mine, Carl, is making a real go of it out there in the Rockies, taking the altitude in stride and keeping his eye on the finish line. Yesterday he completed a 24 miler in 7.5 hours. Today brings another 14 followed by the last two days at 23 miles and 21 miles. ALL IN THE MOUNTAINS!! He's pictured here with his running partner (the race is done in teams) Follow his run and the TRR fun here on the GORE-TEX (TM)TRR website.

How to brief your agency on creating a stop sign

Im certain this video has made its rounds in the last few years, but it never gets old to me.


http://view.break.com/542649 - Watch more free videos

Hyatt....remixed

I just returned from a stay in Detroit and just had to mention the Hyatt Place. I was very impressed. It was not what I was expecting in Motor City or in a Hyatt for that matter. The image and decor was fresh and I especially enjoyed the flatscreen TV that had no business being that big. Rumor was the concert buses in the parking lot were none other than Miss Dolly Partons. Bonus.

We also had a great nite at the Tigers game...athough I was reminded of home (Philly) when the fans started leaving in the 6th inning.

Who doesnt love Wayne Newton?

I got an email from my uncle today with a great attachment....a picture of my 85 year old grandmom with Wayne Newton in Vegas! I love it! How awesome that she is rocking it out in Vegas....what an inspiration.

Shift Happens

This is a lovely video. I believe it was produced by W&K for Nike. That hardly matters tho. Its really thought provoking.

Girl Power

This video says it all. Please share

Me too marketing

Brand marketing is so intriguing to me. I came across this amazing blog and not only do I learn quite a bit from it, but it also cracks me up. Case in point, a recent post called, The marketing wheel of misfortune. Enjoy

I am in the car a lot

Or at least it feels like it. Even with one slobbery baby and a singing (or sometimes crying) toddler in the car I still have enough attention to drive while noticing billboards. I am a marketer after all. I LOVE the Corona billboards. Enough that I actually emailed them telling them so! Their new ad campaign is so clever and edearing and if you have time, play on their redesigned, interactive website

Oliver Peoples....too choice for the workin man...

I really want those Oliver Peoples aviators....but turns out they're like $450 or something. For glasses!! Since Im not working on wall street and havent won the lottery, I'm looking for alternatives. Im pretty sure Ray Bans bore me, although I appreciate the nostalgia since they were the eyewear of choice when I was in high school. I did come across a great pair of Oakleys, but Oakley is just so everywhere. So my search brought me to Mosley Tribes Awesome. If you have the time, be sure to check out the Mosley Tribes blog.

The Human Race

Nike has this great promotion going on....its called the Human Race. As a sort of grassroots marketer myself I find this idea so intriguing. At the heart of it, its their way of building community....the largest community of runners ever, mind you, to run, all at the same time a la hands across America, for you 80s fans. While connecting people via a common interest Nike is enabling people to participate regardless of their location or resources,...all via their Nike Plus technology. I sure would like to work with the genius who came up with this program, which has me totally engaged.

If you want to learn more about the program check out Nikeplus.com and click on The Human Race.

Also worth noting is the concept, on a smaller scale, being executed for women only. Click on "Run like a girl" for more info on that.

I didnt have time to write a diddy about this pic. Just thought it was pretty cute. My two little monkeys splashing in the yard.

Freakin Funny

Ok, these webisodes are just about the funnies thing I have come across in the virtual world in a long, long time.

Visit My Damn Channel and enjoy!

the etrade campaign lives on...

As a continuation of my earlier post of an ad from this campaign, pls see the latest to h it the airwaves.....hilarious.

Enhanced water wars: "hydrate responsibly"

I saw an amazing brand marketing presentation recently around the enhanced water category and the result of that is a keen interest in the emerging industry itself. I have taken to trying every overpriced, wasteful plastic bottle of VitaminWater there is. The verdict is in....my favorite flavs are: XXX and B-Relaxed. Loving those. The rest of them you can have....too "juicy" and not "watery" enough for me. And the big missing link for me is caffeine, which I embrace at every opportunity. So aside from those two flavs I am back on Propel which has recaptured my favor due to the addition of vitamins and caffeine.....unlike others, I enjoy the bitter aftertaste of artificial sweetener and so will take that over the extra calories and tooth brushing. I'll leave that for the Red Bull I have every single morning....not kidding friends...I do have a Red Bull every morning around 8am...but its mostly bc I've been up with my son for 4 hours already at that point and my coffee high is long gone. So have your own little taste test.....maybe that store brand is actually as good and you can save a few bucks. (I doubt it though....).

Another reason to love Google

Have I told you lately that I love Google?? Today I came across this quick logo design contest on their home page:Google art contest. So cool. I cannot believe how amazing the 10-12th grade designs are. Enjoy.

I love barettes

If you have a young daughter or niece, check this great site out, taia.....cute little ribbon barettes at a good price.

Another gift card.....

Ok, so I happen to LOVE gift cards. Espically the kind for
Peter Kate, Amazon,orNordstrom. But for all of you that get gift cards to stores that aren't in your top ten, you need to visit Plastic Jungle where you can trade it for something you'd rather have or cash it in! Very cool.

motherhood is funny

My virtual friend Chelsea Handler made me aware of In the Motherhood and my real friend Ebeth sent me the link. Please laugh for real at least once a day.

You wanna what???

Thinking about doing something but have no idea how to go about it? Check this great site....